LinkedIn is a place that people often set up and then forget. It's rather easy to do that as the profile of a person is visited more than the posts they have made.

If you haven't visited your profile recently, now is a great time to look it over. LinkedIn has made some significant changes to profile pages and there are edits you may want to make to keep your profile current.

​Have you ever logged into Facebook and asked for a recommendation for a restaurant, a place to stay in a city you'll be visiting, or even to ask for a good plumber?  Asking for recommendations is a common practice and Facebook has taken notice by rolling out a new recommendations feature.

Businesses that have a Facebook page are in an even better position to benefit when someone gives them a recommendation.

I've been asked countless times about what tools are the best to use for social media management. There are many amazing tools with different price points. My goal is always to find the most powerful tools, that are easy to learn, for the most economical price.

Whether you just manage your own social media platforms, or you manage a lot like I do, it's difficult to operate without using a social media dashboard. You don't have to of course, but you'll spend time checking each platform to see if someone commented or have loads of notifications on your phone when someone does. To avoid missing comments and questions, it's a time and stress reducer to have the ability to check, respond, schedule and grow multiple social media channels from one place.

I've tried many dashboards and hands down, my favorite is eClincher (affiliate link.) I use it to schedule posts, set up queues of auto-posts, manage new followers, and respond to mentions and questions. It's a one-stop shop to keep my head above water, and my social media management under control.

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Specifically, this is why I use this platform:

You write goals, you work toward achieving them. Staying the course can be a challenge for anyone in business, but especially if you are in business for yourself.

I love to hear how start-ups and entrepreneurs stay the course, especially if they face what feels like more than their share of rejection or failures.  

I work with a lot of small businesses that are interested in using social media to advance their online presence, but I recommend using social media as just one of several components of building and advancing a business online.

To have an effective online presence you need to have identifiable branding, a website you have control over with sharable content, a method to capture email addresses, as well as a social media presence. 

One thing that is constant about Facebook is that it is always changing!

If you haven't taken a look at your Facebook cover you may want to. Facebook is rolling out changes to the placement of the thumbnail image and tabs on pages.
You may have designed a cover graphic to align with certain tabs or to avoid overlap with the thumbnail image and with these changes you will want to update your cover to coordinate with the new look.

If you have a business, building a website is often at the top of an ever growing to-do list.

A website offers many advantages including a place to showcase your services or products, provides contact information for prospective clients and customers, and answers basic questions such as hours of operation or your menu of services or products.

The path from wanting a website to having a website that you're happy with can be a bumpy one.

I work with many business owners who need to either revise or create a website.  These are the options I often present:

 
It's here! Facebook live is available for Business Pages and Groups.  When this feature first rolled out, it was only available for verified pages of celebrities and well known figures. Now, anyone who has a page or group can use it! Actually, I will qualify that a bit, from what I'm hearing anyone in the US can use it. I've had reports from people I know in the UK that it is not available there yet. 

If you are located in an area that has this feature here are some reasons why to use it and some tips to get you started.