You write goals, you work toward achieving them. Staying the course can be a challenge for anyone in business, but especially if you are in business for yourself.

I love to hear how start-ups and entrepreneurs stay the course, especially if they face what feels like more than their share of rejection or failures.  

I work with a lot of small businesses that are interested in using social media to advance their online presence, but I recommend using social media as just one of several components of building and advancing a business online.

To have an effective online presence you need to have identifiable branding, a website you have control over with sharable content, a method to capture email addresses, as well as a social media presence.