I'm going to tell you a secret. You can develop an online presence yourself. It's a radical statement for a social media consultant to make, but it's true. Below are some of the tools that I use and recommend. Many are free and some do have a subscription fee if you want to use their premium services. I've included links to sites and tools I recommend, some of the paid versions are affiliate links, which means if you purchase from them I earn a few pennies but you still pay the same price.
Website / Blog Development
The platform that you use for your website has a lot to do with what you need the site to do, who will build it, and who will maintain it. Many businesses use the Wordpress platform. It is a well known and respected platform. There are a multitude of themes and add-ons that you can use to fit with your needs. Unless you are an experienced web-designer you may need to hire someone to create a logo and build a site. You, or your designer, will need to select a hosting company, and you will either need to learn wordpress or hire someone to maintain it once it's built. There is more to website building than creating a logo and writing pages. You want to be found on the web, you want to have a brandable name that isn't confusing and represents you well. There are ways to optimize a website for the web. To modify the old adage, just because you build it doesn't mean they will come. For businesses and individuals who needs are more basic, I recommend using Weebly. To demonstrate that you can build an attractive site easily, I used Weebly to use this site. I didn't use complicated html and I could probably instruct one one of my kids over the phone how to modify a page if I needed to, it's that easy. Now, if you've never built a site before, it's easy to get lost in even the easiest platform. There is a logo to design, a layout to select, keywords to choose, a navigation system to set up. If you want to do this on your own you can. If you want me to show you how to use this platform I can do so using a screensharing program. if you want me to design a simple site for you and teach you how to maintain it, I can do this too. Lots of options depending on how much control you want and how much time you have to invest.