You may know you need to do something, but may not even know what you need. You may have questions about what social media platforms you should be active on, what to post on your website, or how to convert visitors into customers.
A consultation session will help identify what you want to achieve through social media and start laying the foundation of an action plan to achieve your goals. After that I can provide resources if you want to do social on your own, or provide support to get started or expand.
These are some of the specific services I can provide. Sometimes seeing a list of possibilities can help you refine what you need.
Social Media Consultation Services
I provide an assessment of the strengths and opportunities of your current online activities. Depending on your location, I can meet with you in person, over the phone or via screenshare. My clients often find screenshare sessions are the most effective. I send a link prior to our session which will allow you to view my screen and we can review all of your platforms or discuss your concerns. Some of the topics for discussion could include:
Identify how social media could help you or your business
Assessment of current activities, website and review branding
Outline current strengths and opportunities
Identify tools that can be used to save time and maximize reach
Discuss best practices for your industry
Social Media Training
I provide individual or group education on a variety of topics including
Instruction in how to establish and set up social channels
Demonstration on how to schedule posts
How to use Twitter and third party apps such as Hootsuite
How to manage personal and business pages
Posting strategies for Facebook and other channels
How to tag, use hashtags, lists, circles, and monitor mentions
Photo optimization, especially for Pinterest and blog posts
Inexpensive apps and programs to increase your efficiency
Social Media Account Management
I have managed the social media profiles for a number of clients. Some companies have me one 1-2 of their channels while they run the rest, some have chosen a hybrid approach where I work on account growth and monitoring while they do the posting and some have me do everything for them. I work out a package price with each client that takes into consideration their goals, their budget and their availability. Some of the services I can provide include:
Account set up and optimization
Content curation and posting
Monitoring accounts for mentions and responding on your behalf
Live tweeting at events
Growing followers and engagement
Facebook Ad creation
Developing lead magnets in to increase email list and website conversions
I am no longer offering this service, however I can provide education on how you can manage your own accounts with ease.
Turn Key Website Development
When I am doing a social media consultation for an individual or a business, the first thing I look at is their website. I often find that a business either doesn't have a website or doesn't have one they are satisfied with. Many of my clients have spent a good deal of money for a website that is difficult to update or modify. I have built many websites and can help you find a solution to your website needs. I can provide suggestions to improve the SEO of your site, to make it more user friendly and to optimize it for social sharing.
If you are looking for a straightforward website that you can easily learn to update that is my specialty. If you are looking for a more complex site I have several web developers I would be happy to refer you to.
If you need a 2-3 page website or even a landing page to establish your business on the web, I can build a site for you starting at $600. Most of my clients need a few more pages than that and I will provide a firm quote for the kind of site needed. Once the site is built I will provide a 20 minute session on how you or your staff can update the website when needed. You don't need to know complex coding to update the sites I build, You can add a page, change a price, or if it's easier I can update pages for you. If you want to build a site yourself, I can help you select and register a domain name, create a site structure, and provide tips to optimize pages for search.
Please contact me to discuss your Social Media or Website needs!
Fees: I like to be up front with my fees as many people tell me they are not sure if they can afford to hire someone to help them with their web and social media needs. Knowing the costs up front can help make the decision easier.
If you contact me, I'm happy to do a free 10 minute telephone consultation to see if what I offer will meet your needs. After that, I typically charge $75 an hour for consultation and education. Some people only need one hour to learn how to use a social media platform or to get an idea of which platform they should focus on for their business.
I do social media account management for a variety of businesses for a set fee per month. The amount depends on what your goals are, what platforms would be best for you to be active on, your budget, and how much of a splash you want to make with social media. Typically that fee can range between $200 - $900 per month per platform depending on the activity desired, the goals, and the amount of existing content.
I am based in Northern Illinois but can work with clients in any location via email, phone and screenshare. I have many clients that I've never met in person but we set up communication to meet their needs via phone, email, and screensharing.
If you are looking for assistance with social media or a website for your business, contact me to discuss your goals and I'll be very upfront with how I can help. If I'm not the right fit for your needs I'll provide resources that are a better fit.