It's here! Facebook live is available for Business Pages and Groups. When this feature first rolled out, it was only available for verified pages of celebrities and well known figures. Now, anyone who has a page or group can use it! Actually, I will qualify that a bit, from what I'm hearing anyone in the US can use it. I've had reports from people I know in the UK that it is not available there yet.
If you are located in an area that has this feature here are some reasons why to use it and some tips to get you started.