I work with a lot of small businesses that are interested in using social media to advance their online presence, but I recommend using social media as just one of several components of building and advancing a business online.
To have an effective online presence you need to have identifiable branding, a website you have control over with sharable content, a method to capture email addresses, as well as a social media presence.
If you have a business, building a website is often at the top of an ever growing to-do list.
A website offers many advantages including a place to showcase your services or products, provides contact information for prospective clients and customers, and answers basic questions such as hours of operation or your menu of services or products.
The path from wanting a website to having a website that you're happy with can be a bumpy one.
I work with many business owners who need to either revise or create a website. These are the options I often present: