Have you ever logged into Facebook and asked for a recommendation for a restaurant, a place to stay in a city you'll be visiting, or even to ask for a good plumber? Asking for recommendations is a common practice and Facebook has taken notice by rolling out a new recommendations feature.
Businesses that have a Facebook page are in an even better position to benefit when someone gives them a recommendation.
Previously, someone might give attribution to a Facebook page of a business when making a recommendation. If they did, they would need to remember to include the @ sign in front of the name of the business and hope that the Facebook page would populate. If it did great, there would be a clickable link to that business within the post. But if the person making the recommendation on Facebook didn't know how to give attribution or if they were on a mobile phone, the attribution feature didn't always work
Things have changed. Now, Facebook seems to recognize and track the word recommend or recommendation and when those words are used along with the name of businesses, that has a Facebook page, Facebook autopopulates a recommendation box that can be included in a post.