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Social Media and
Website Building Services

Creating An Online Business Presence

Social Media and Website Development Services by Crystal Maleski at Clear Path Social
You may know you need to do something, but may not even know what you need.  You may have questions about what social media platforms you should be active on, what to post on your website, or how to convert visitors into customers. 
A consultation session will help identify what you want to achieve through social media and start laying the foundation of an action plan to achieve your goals.  After that I can provide resources if you want to do social on your own, or provide support to get started or expand. 
I am currently only accepting inquires for consultation services and group education.  My schedule is currently overflowing but I have concessional opening for evening or weekend speaking engagements or consults. My background includes the following:



Social Media Consultation Services

I have worked with many companies to improve their online presence, some areas of discussion include:
  •     Identify how social media could help you or your business
  •     Assessment of current activities, website and review branding
  •     Outline current strengths and opportunities
  •    Identify tools that can be used to save time and maximize reach
  •     Discuss best practices for your industry
   

Social Media Training

 I  provide individual or group education on a variety of topics including
  •     Instruction in how to establish and set up social channels
  •     Demonstration on how to schedule posts
  •     How to use Twitter and third party apps such as Hootsuite
  •     How to manage personal and business pages
  •     Posting strategies for Facebook and other channels
  •     How to tag, use hashtags, lists, circles, and monitor mentions
  •     Photo optimization, especially for Pinterest and blog posts
  •     Inexpensive apps and programs to increase your efficiency
   

Social Media Account Management

I have managed the social media profiles for a number of clients including the following services:
  • Account set up and optimization
  • Content curation and posting
  • Monitoring accounts for mentions and responding on your behalf
  • Live tweeting at events
  • Growing followers and engagement
  • Facebook Ad creation
  • Developing lead magnets in to increase email list and website conversions
I am no longer offering this service, however I can provide education on how you can manage your own accounts with ease.

Turn Key Website Development


When I am doing a social media consultation for an individual or a business, the first thing I look at is their website. I often find that a business either doesn't have a website or doesn't have one they are satisfied with.  Many of  my clients have spent a good deal of money for a website that is difficult to update or modify.  I have built many websites and can help you find a solution to your website needs.  I can provide suggestions to improve the SEO of your site, to make it more user friendly and to optimize it for social sharing.

If you need a new or revised site, here are a number of Options for Building a Website to consider before deciding the best kind of site to have.

These are examples of some of the sites I have built using a platform that can be easily modified as these business grow:
MGHealer (built with Parallax Scrolling)
Oh So Organized
Glantz Richman Rehab Associates
Steen Metz... Never Forget
WE of Illinois

Decorating Service by Heiki

American Gases Corporation
Pearl Interiors

Cocolasses - ecommerce site
Bojan Butterfly ~ a Team Sales Site with Password Protected Pages

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I do review products on this site and will include  affiliate links to make it easier for you to access the webpages of these products.
​In some cases I will receive a commission if you decide to make a purchase.  Please know that the opinions expressed on these review pages are my own
and I provide them to readers so they can make their own determinations of the products and services to use.

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